In a recent article published in Entrepreneur magazine, Sir Richard Branson explains why the best entrepreneurs and marketers seek out new conversations, new ideas and new ways of doing things.  A common ‘myth’ of innovation and creativity is the belief in the lone creative genius toiling away on their masterpiece. In reality – most breakthroughs require smart, highly motivated, highly communicative, diverse and argumentative small teams of people, energised by good leaderships and working with good processes. This paragraph from this piece from Branson explains it brilliantly; 

” Many people think that an entrepreneur is someone who operates alone, overcoming challenges and bringing his idea to market through sheer force of personality. This is completely inaccurate. Few entrepreneurs — scratch that: almost no one — ever achieved anything worthwhile without help. To be successful in business, you need to connect and collaborate and delegate.Finding ways to meet with people in the real world and build business relationships is becoming ever more important in the digital age. While in some industries it’s possible for employees to limit their communications to email and, if they wish, avoid interacting with colleagues (and their managers), that’s not possible for entrepreneurs, since relationships built on trust are vital to doing business.”

To can read the full piece here: Richard Branson Is Not Going Alone.