The Best Marketing, Collaboration And Innovation Articles, Research And Blogs From 2012

I’ve compiled a list of my top articles, research and comments from 2012 covering marketing, collaboration, innovation and partnerships.

best of the year starThe first true twinkles of December frost appearing in the fields reminds me that its time to review 2012. The year was not easy for many and perhaps more about challenge and tricky opportunities for most. But it was a year with some great stuff too. I’ve here compiled my list of top articles, research and comments from 2012 covering marketing, collaboration, innovation and partnerships. What were your top articles of the year? Who would you pick? What would you recommend or suggest I add?

In no particular order… here are my top picks for 2012

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A Year of Blogging And Tweeting

bigger tweet cloudMy 2012 Tag Clouds from my blog and my Twitter feed show what has been colouring my conversations this year. From Collaboration to Partnerships from Innovation – by way of social media, super teams and creativity.

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You can read my blog by visiting https://andrewarmour.com/ and read my Tweets by following me at;  https://twitter.com/andrewarmour

Challenging Marketing Summaries; Gamification, Collaboration And Innovation

You can download the full papers from the Benchstone website but here are some of the top facts, statistics and quotes from the Challenge Series of White Papers covering gamification, collaboration and innovation.

The Challenges Of Gamification, Collaboration And Innovation
The Challenges Of Gamification, Collaboration And Innovation

The recent Challenge Series of White Papers I contributed to focused on three topics that are set to test marketers in 2013. The rise of Gamification, the need for Collaboration – and the demands for Innovation. You can download the full white papers from the Benchstone website–  but here are some of the top facts, statistics, comments and quotes from the three papers in the series.

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Can Innovators Put Their Faith In Social Media?

Are you a believer? Can social media help energise your innovation efforts? Or are you sceptical? Are you yet to be convinced? Can unified collaboration (UC) and other modern media tools become more than just complicated gossip and file sharing? Do you really have faith in the value of social media to help power innovation?

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Collaboration And Gamificaiton White Papers – PDF’s Available For Free Download

Collaboration and Gamification White Papers – FREE PDF’s available for download.

I was delighted to be a co-developer and contributor to the Challenge Series of white papers and discussions. The first two papers are now available to download as PDF’s from the main Benchstone Website – or click on the images below to download your copies.

 < Marketing And The Evolution of Collaboration

This paper contains a review of the recent thinking and research relating to collaboration and innovation and features my interview and discussion with Duncan Thomas, the founder of digital agency – Pomegranate Group and Steve Hemmings from Realpoint Consulting. We explore why successful collaboration is often so difficult and what kind of skills and behaviour need to be developed.

Can Marketers Win With Gamification? >

This paper explores how the psychology and tactics used by games designers and entrepreneurs can be used by marketers and businesses to improve their relationships with users, customers and other stakeholders. The white paper contains some of the history (and controversy)  behind the use of gamification within marketing – and a look at how marketers can avoid the hype and use the smart gaming tactics to add value to their innovation efforts.

What are the modern challenges you think marketers now face? Please comment  – and let us know if you have marketing topics that you think need to be questioned. Or, if you would like to contribute to the future editions of the Challenge Series, please get in touch. 

The Death Of Traditional Strategy – And The Rise Of Connected Business

Nilofer Merchant says; ‘value can come from any individuals – inside and outside the organisation’. She explains that co-creation, collaboration and open innovation are more relevant than traditional business school text books.

It is the powerful and traditional organisations that will lose out to those that are smaller, nimbler and more connected. In her recent essay and pod cast the excellent Nilofer Merchant describes how in the Social Era the herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy.  RIP, Traditional Strategy: 1930-2012. We loved your work – and it was great knowing you…

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NEW Book Review – ‘Team Geek’ by Fitzpatrick & Collins-Sussman – O’Reilly Publishing

Whether you’re a technical expert looking to build more influence, or a project manager or marketer who has to work with highly creative and talented people, ‘Team Geek’ by Fitzpatrick and Collins-Susmann will provide some excellent guidance and practical tips to help you deliver more.

History shows those who can collaborate most effectively prosper the most and no matter how good you are at your chosen craft  it pays to be skilled in working well with others. ‘Team Geek’ – authored by two senior members of Google’s engineering team  is an excellent, highly readable and useful guide for software professionals – on collaboration, leadership and team work. You don’t have to be a geek to read this book but it may help…

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Video: Stefan Lindegaard – Innovation Needs Networking & Connecting..

Organisations need to nurture and build the collaboration skills in their people to enable them to effectively work both across the often closed silos of business – and outside of it…

This is an excellent video of a recent presentation from Stefan Lindegaard in which he discusses how Open Innovation requires purposefully connecting and building the right networks. He points to the leading work by brands such as Lego and Proctor and Gamble who use crowdsourcing and open fluid communications across and outside their businesses to build their innovation successes. As Lindegaard says in this video; “You can’t have a strong innovation culture unless you have a strong networking culture”.

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Honesty And Cooperation In Business Relationships

Martin Nowak points out that cooperation is achieved through direct and indirect reciprocity and an ability to make sacrifices and to think selflessly. In plain speech – you have to give up something to get something.

The Truth, The Whole Truth And Nothing But The Truth.

“If you tell the truth, you don’t have to remember anything.” – Mark Twain.

The simple logic of this famous line is the wise advice that good parents have offered to their little treasures for generations. But how important is honesty in building & maintaining valuable relationships? Is honesty always the best policy? And is it natural – or something we have to practice? The answers are far from simple and the truth may surprise you…

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Simplicity Is The Ultimate Business Sophistication

A sensible maxim attributed to Leonardo da Vinci is ‘Simplicity, is the ultimate sophistication’. Its common sense wisdom is simple sophistication itself – as befits one of history’s greatest geniuses.  And yet so often in business otherwise sensible people, are quick to complicate and add layers of confusion. If in doubt – we add a feature, build more reports and more stuff. I recently took part in one of  the excellent Splash events organised by Working Knowledge to engage students in business that was held at Weston College – and one of the things that struck me was their ability to focus on the simple. In large part I think this is because none of the students were tainted with our often misplaced love of complexity…
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