Are you a believer? Can social media help energise your innovation efforts? Or are you sceptical? Are you yet to be convinced? Can unified collaboration (UC) and other modern media tools become more than just complicated gossip and file sharing? Do you really have faith in the value of social media to help power innovation?
I was delighted to be a co-developer and contributor to the Challenge Series of white papers and discussions. The first two papers are now available to download as PDF’s from the main Benchstone Website – or click on the images below to download your copies.
This paper contains a review of the recent thinking and research relating to collaboration and innovation and features my interview and discussion with Duncan Thomas, the founder of digital agency – Pomegranate Group and Steve Hemmings from Realpoint Consulting. We explore why successful collaboration is often so difficult and what kind of skills and behaviour need to be developed.
This paper explores how the psychology and tactics used by games designers and entrepreneurs can be used by marketers and businesses to improve their relationships with users, customers and other stakeholders. The white paper contains some of the history (and controversy) behind the use of gamification within marketing – and a look at how marketers can avoid the hype and use the smart gaming tactics to add value to their innovation efforts.
What are the modern challenges you think marketers now face? Please comment – and let us know if you have marketing topics that you think need to be questioned. Or, if you would like to contribute to the future editions of the Challenge Series, please get in touch.
It is the powerful and traditional organisations that will lose out to those that are smaller, nimbler and more connected. In her recent essay and pod cast the excellent Nilofer Merchant describes how in the Social Era the herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy. RIP, Traditional Strategy: 1930-2012. We loved your work – and it was great knowing you…
History shows those who can collaborate most effectively prosper the most and no matter how good you are at your chosen craft it pays to be skilled in working well with others. ‘Team Geek’ – authored by two senior members of Google’s engineering team is an excellent, highly readable and useful guide for software professionals – on collaboration, leadership and team work. You don’t have to be a geek to read this book but it may help…
This is an excellent video of a recent presentation from Stefan Lindegaard in which he discusses how Open Innovation requires purposefully connecting and building the right networks. He points to the leading work by brands such as Lego and Proctor and Gamble who use crowdsourcing and open fluid communications across and outside their businesses to build their innovation successes. As Lindegaard says in this video; “You can’t have a strong innovation culture unless you have a strong networking culture”.
“If you tell the truth, you don’t have to remember anything.” – Mark Twain.
The simple logic of this famous line is the wise advice that good parents have offered to their little treasures for generations. But how important is honesty in building & maintaining valuable relationships? Is honesty always the best policy? And is it natural – or something we have to practice? The answers are far from simple and the truth may surprise you…
A sensible maxim attributed to Leonardo da Vinci is ‘Simplicity, is the ultimate sophistication’. Its common sense wisdom is simple sophistication itself – as befits one of history’s greatest geniuses. And yet so often in business otherwise sensible people, are quick to complicate and add layers of confusion. If in doubt – we add a feature, build more reports and more stuff. I recently took part in one of the excellent Splash events organised by Working Knowledge to engage students in business that was held at Weston College – and one of the things that struck me was their ability to focus on the simple. In large part I think this is because none of the students were tainted with our often misplaced love of complexity…
Continue reading “Simplicity Is The Ultimate Business Sophistication”
Albert Einstein once said ‘not everything that counts can be counted and not everything that can be counted – counts’. In other words, we are in danger of spending a lot of time measuring and analysing what is not important – whilst ignoring what truly is. The marketing, innovation and sales business is not immune. A great quantity of noise, reports, feeds, briefing, planning – and meetings. Lots of meetings. Yet whilst we have a surplus of texts, emails and data we often overlook what is in real short supply – purposeful, collaborative, open and focused – business conversation.
“You have to learn that you make better decisions through collaboration.” John Chambers, CEO and Chairman CISCO. He leads a global technology business with a $40 Billion turnover and his career spans Wang Laboratories and IBM too. But he is now focusing on building better business – through smarter collaboration
The CollaborativeEdge Programme focuses upon sharpening the key relationship skills so critical to the success of innovation and business development projects. It’s a one-day Programme, ideal for marketing, sales, innovation and business development teams – and any executive or team responsible for managing high value strategic relationships.