Pioneer: “(v) To open up an area or prepare the way. (v) To take the lead or initiative in. (v) To open up and explore a new area”. There is much talk in marketing about innovation isn’t there? And yes, it’s a concept I do have a passion for. But do you know a marketer who does not describe themselves as innovative? Its like trying to find a programmer who does not like Star Wars. And speaking of Star Wars, where did George Lucas get his ideas from for all those amazing special effects? More of that later..
If Innovation is about ‘making it real’. Pioneering is about ‘finding the new way of doing things.