
Pioneer: “(v) To open up an area or prepare the way. (v) To take the lead or initiative in. (v) To open up and explore a new area”. There is much talk in marketing about innovation isn’t there? And yes, it’s a concept I do have a passion for. But do you know a marketer who does not describe themselves as innovative? Its like trying to find a programmer who does not like Star Wars. And speaking of Star Wars, where did George Lucas get his ideas from for all those amazing special effects? More of that later..