Networks & collaborations: That’s showbiz folks.

Interesting article by Kevin Kelly reinforcing what I have said for years: that the most creative ventures in the really creative industries rely upon external contacts, networks, collaboration. In other words get past the ‘supplier’ and ‘customer’ mind-set. There is a third and more exciting way: partnerships. And that is what my consultancy – Benchstone is going to be all about.

http://feedproxy.google.com/~r/kklifestream/~3/VycKlfDppfA/nowhere-is-this-trend-toward-c.php

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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