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Networks & collaborations: That’s showbiz folks.

January 10, 2011

Interesting article by Kevin Kelly reinforcing what I have said for years: that the most creative ventures in the really creative industries rely upon external contacts, networks, collaboration. In other words get past the ‘supplier’ and ‘customer’ mind-set. There is a third and more exciting way: partnerships. And that is what my consultancy – Benchstone is going to be all about.

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