Do you need to own media? Really?

This is a great article pointing out the issues facing music and other media owners too. Do I need to ‘own’ a newspaper? No. Do I need to own a movie that Sky shows? No. Do I need pay for access to great content, with a simple app stylee payment from my various devices? Of course. ‘the greatest compliment I can receive is to pay me for my work’ – Picasso. What I need is fast, brilliant access to content and for that I’m willing to pay – as with Sky, my monthly fee and then I can pick and choose and browse. How do Sky pay for their package from Warners and Disney? I don’t care. Unfortunately a lot of media owners are still focused.on selling a download, a track, a unit. And as tbis article points out the consumer’s attraction to this is waning: digital music downloads in US growing at a measley 1% in 2009/10.

Author: Andrew Armour

Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.

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