This is a great piece by Godin pointing out that there is no single magic answer to run a business or manage a brand. Reminds me of one of my favourite axioms: ” everyone.has a different road to happiness: just because I’m on a different road to you does’t mean I’m lost”.
Author: Andrew Armour
Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London.
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