The creative industries and Google have not always been a perfect union and the term ‘frienemy’ better describes it. Interesting to see Google therefore creating its own digital magazine -‘Think Quarterly’ – designed by The Church Of London Agency and distributed for their top partners and advertisers. As befits Google, it has no advertising and all the content is free. Just the way Google likes it. Do No Evil and all that. And – it is a decent read. The first issue is based around the theme of data – and has a lot of proper articles on the good, the bad and the ugly side of data, plus Near Field Communications, Mobile marketing and of course – Search. Further issues are set for May, July and October – and you can receive RSS. A nice article explains more about it in Media Guardian. Google launches Think Quarterly magazine.
Published by Andrew Armour
Andrew Armour is a marketing and media professional, a specialist in business partnerships and the Founder of the consulting business - Benchstone Limited. His career spans from the UK music industry to the America's Cup, from winning agency pitches to securing key digital content deals. He is married to Viv, lives in Hampshire and works in London. View all posts by Andrew Armour