Business Myth #1. Is Brainstorming Really Any Good?

According to Professor Richard Wiseman – one the of the most brilliant and widely quoted of UK psychology writers – sceptic and debunker of pseudo-science nonsense (and a brilliant illusionist too by the way) – the foundations of brainstorming are shaky ones, to say the least

We’ve all been there: The plastic cups. The marker pens with more squeak than ink. That white board with the shadowy phrases of  projects long forgotten, still ghostly visible. The sticky notes. The giant pads of paper. Blu-tak. So, is brainstorming really any good? Professor Richard Wiseman thinks maybe not..

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