Human Beings Make Such Difficult Customers.

Serving and understanding customers, acquiring and retaining them is more difficult than ever. And yet we then build systems and employ people who do not make that any easier..

According to Sainsburys 70% of consumers at 4.00pm in the afternoon – do not even know what they are going to eat that evening. ¬†Strange isn’t it? Last week I was lucky enough to attend a great session at¬†Henley Management School where Prof. Moira Clark outlined some of the latest thinking on customer management. Serving and understanding them is more difficult than ever – and yet marketers then build systems and employ people who do not make that task any easier…

Continue reading “Human Beings Make Such Difficult Customers.”