Human Beings Make Such Difficult Customers.

According to Sainsburys 70% of consumers at 4.00pm in the afternoon – do not even know what they are going to eat that evening.  Strange isn’t it? Last week I was lucky enough to attend a great session at Henley Management School where Prof. Moira Clark outlined some of the latest thinking on customer management. Serving and understanding them is more difficult than ever – and yet marketers then build systems and employ people who do not make that task any easier…

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