For anyone intersted in the creation of media content the piece below by James McQuivey of Paid Content makes for some sobering reading. As a colleague told me two years ago technology companies are selling expensive chip driven hardware and network driven data plans -on the back of the appeal that is created by the content created by journalists, musicians and other creators.In the clamour to reach the potential gold of sexy new users the content creators have bent over to supply. It is well known that the biggest winners in the gold rush were Levi jeans, the banks, railroads and shovels: all selling stuff to the gold miners, who thought that their reward would come later.
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