Content Licensing – Computer Love?

Has technology made rights management redundant? Just because I can copy and distribute without paying for contetnt – is it right? Can music companies survive on income streams other than unit sales & publishing? When I first worked in music publishing an old hand once said “just because I have the technology to break into your car, and I really like it, does that mean I have the moral OK to use it?”. But in a world of endless distribution everyone now has the car alarm bleeper to everyones musical car. My head tells me that rights owners can longer control their work and they have to adapt to a new model (whatever that may be) – but my heart tells me that too many technology companies are happy to exploit the work, investment and talent of the creative industries upon which they feast whilst expecting nice clear and traditional (retail, licenses, patents, top price for new products) – revenue streams for their own businesses.

If the system settles into harmony and equilibrium – mess it up a bit

According to Kevin Kelly and other smart economist people – a world out of balance and containing some disruption help build growth. In my view, the last sacred tablet of corporate world is forming mutual alliances with other businesses – the ultimate disruptor: working collaboratively with another organisation in a symbiotic relationship that is neither a sale nor a purchase.

via If the system settles into harmony and equilibrium….

UK’s Digital Music Boost Slowed In 2010

Total music sales grown marginally. But is music still the centre of modern media trends? I have always felt that music is the essential driver, happily referenced and used by television, advertising, movies and fashion. Yet – commercially, it seems to lag well behind the recent successes of online retail and video games…

See –  UK’s Digital Music Boost Slowed In 2010.

The iPad? It May Or May Not Be – The Great Saviour Of Newspapers

The iPad and Google Tablet momentum will grow and grow through to xmas now and the article below by paidContent:UK poses a further interesting point as to whether such devices will be the death nail or the saviour of newspapers. I have now had my lush Galaxy Tab for two weeks and so will soon be posting a blog on what I have learnt about it and how I see it and other Tab/Pad-like devices fitting in. For those thinking these are just big phones and awkward laptops need to re-consider. These products are massive game changers.

Continue reading “The iPad? It May Or May Not Be – The Great Saviour Of Newspapers”

Sly Bailey: She Has Three Ps For Media. What About The 4th?

Sly Bailey, being a great marketer and CEO of the UK’s biggest newspaper group Trinity Media has recently suggested that media industry needs to adopt some good old fashioned P’s to help find its feet in an ever complex and frustrating technological world. Marketers love P’s. Personally I love ‘F’ words – but that was a previous post of mine. But she has suggested some different P’s for the media and content marketers to consider: PORTABILITY, PERSONALISATION. And the last one? The tricky one: PAYMENT.

Continue reading “Sly Bailey: She Has Three Ps For Media. What About The 4th?”

Open door: The Guardian’s rules of social media participation

The battle lines are drawn up. Between those that believe that content should only be accessed via subscriptions and paid for by consumers and users (which is of course stupid) and those that think expensively created media should instead be exported everywhere for free (which is even more stupid). Can you build a commercial model off ancillary rights and advertising even though you make only a few pence from your creative work itself? Fine if you’re Lady Ga-Ga. Not so easy if you’re a composer who wants to earn money for writing and recording beautiful music rather than being a celebrity and souvinir peddlar. And social media, iPads and Android powered Slates are being seen by some as the saviour; re-engaging the audience in great content and providing a great advertising platform too. The article below contains an overview of the guide that journalists from The Guardian take into account before tweeting and feeding their content (for free of course…) to other media. Like many aspects of modern marketing – decision making, responsibility and brand is devolved. The Revolution is Devolution. And the first word in the Guardian’s guide for using social media? PARTICIPATE.

Media news, UK and world media comment and analysis | Media …

via Open door: The Guardian’s head of digital engagement on … the rules of participation.

Steven Johnson: ‘Eureka moments are very, very rare’

Just as I am increasingly suspicious of brain storming – so I am increasingly suspicious of marketers who rant about ‘outside of the box’ and ‘blue sky thinking’. Just as creativity is often over emphasised in marketing communications, so the wacky march to bleeding edge ideas that often seem like the dance of the desparate. This is the theme of a great piece by Steven Johnson where he points out the dangers of searching for that ‘eureka’ moment. Surely the most popular buzzword ever from the history of greek mathematics? The most successful marketers and entrepreneurs that I have met do not confuse random ideas and guesses and sudden insights – with being a smart operator. Sure, you need a spark and you need to do find ways of doing things better – but this is only part of the story.Equally, good marketing partnerships are less about schmoozing and wild promises and more about establishing the right foundations, clear direction, refining a prospect list and being clear about what you can offer that will benefit the other party.

Media news, UK and world media comment and analysis | Media …

via Steven Johnson: ‘Eureka moments are very, very rare’.

Trying to Be Something You’re Not: Works for Drag Queens, not for Google

Great article that reinforces the importance of one of my favourite F-Words: FOCUS. This TechCrunch piece explains how YAHOO lost its way – trying to be something they’re not. And casts an interesting question about whether Google should really try to be a Facebook or Twitter style social media business. One of the first lessons a marketer learns is the danger of brand dilution and over extension. Focus is the key. Or as a great TV producer once put it, to make it clear to me – ” its deciding what we DO NOT DO and WHAT WE ARE NOT that makes our brand”

Great article by TechCrunch..

via Trying to Be Something You’re Not: Works for Drag Queens, not for Google.

Seth Godin And The Taleban?

The modern marketing world shares a lot with asymetric warfare…

What on earth does Seth Godin have to do with al-Qaeda and the Taleban? What links Somali pirates to the story of the iPod? surprisingly – quite a lot. Godin brilliantly describes a new digital economy, one populated by super-connected Linchpins milking their Purple Cows. And strange as it seems – that world shares a lot with the 21st century asymmetric warfare of Iraq,  Afghanistan and the horn of Africa.

Continue reading “Seth Godin And The Taleban?”

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