According to TechCrunch Facebook Revenue in 2009 was just $200M on revenue of$777M. Obviously, showing massive growth and is now the biggest single website in the world – but does this economic pattern justify a valuation by Goldman Sachs of $50 BILLION? Or, should I just shut up and realise that bankers and investment analysts are always great at properly anticipating future profitability with all their clever models? Such as; the US and UK property markets for example?
Apparently a holiday ain’t a holiday unless you’re away from the computer. Reminds me of the famous Kevin Kelly line which famously said ‘the problem of the future will not whether we can connect, it will be whether we can disconnect’. An interesting point at the moment with the rise of iPad and Tablets. Their extreme portability and always on and quick app capability makes these the very essence of being ‘always on’. Mind you; when I was struggling through that bush walk in middle of nowhere on the South Island of New Zealand recently – not much chance of getting a signal and worrying about my news feeds. See the article below from Wired.
Total music sales grown marginally. But is music still the centre of modern media trends? I have always felt that music is the essential driver, happily referenced and used by television, advertising, movies and fashion. Yet – commercially, it seems to lag well behind the recent successes of online retail and video games…
In an age where media content is becoming aggregated and cheapened – is celebrity editors the way to go?
Don’t get me wrong: love Elton. But in an age where media content is becoming aggregated and cheapened – is celebrity editors the way to go? Like rock stars discussing international finance and actors philosophising morality – this does tweek my heckles a tad. This seems more like a middle class liberal page three ploy than serious journalism. As Jay Leno famously says, the TV news could ask some international economists to explain changes in the economy. But instead – ‘Nah, what the hell – lets just go and ask a few truck drivers what they reckon’
There are ideas that start off sounding good and end up being bad. They often are brilliantly designed by frightfully clever and confident people but end up being the dreaded ‘technology looking for a market’. Like the Segway, for example.
The iPad and Google Tablet momentum will grow and grow through to xmas now and the article below by paidContent:UK poses a further interesting point as to whether such devices will be the death nail or the saviour of newspapers. I have now had my lush Galaxy Tab for two weeks and so will soon be posting a blog on what I have learnt about it and how I see it and other Tab/Pad-like devices fitting in. For those thinking these are just big phones and awkward laptops need to re-consider. These products are massive game changers.
The battle lines are drawn up. Between those that believe that content should only be accessed via subscriptions and paid for by consumers and users (which is of course stupid) and those that think expensively created media should instead be exported everywhere for free (which is even more stupid). Can you build a commercial model off ancillary rights and advertising even though you make only a few pence from your creative work itself? Fine if you’re Lady Ga-Ga. Not so easy if you’re a composer who wants to earn money for writing and recording beautiful music rather than being a celebrity and souvinir peddlar. And social media, iPads and Android powered Slates are being seen by some as the saviour; re-engaging the audience in great content and providing a great advertising platform too. The article below contains an overview of the guide that journalists from The Guardian take into account before tweeting and feeding their content (for free of course…) to other media. Like many aspects of modern marketing – decision making, responsibility and brand is devolved. The Revolution is Devolution. And the first word in the Guardian’s guide for using social media? PARTICIPATE.
Media news, UK and world media comment and analysis | Media …
Serving and understanding customers, acquiring and retaining them is more difficult than ever. And yet we then build systems and employ people who do not make that any easier..
According to Sainsburys 70% of consumers at 4.00pm in the afternoon – do not even know what they are going to eat that evening. Strange isn’t it? Last week I was lucky enough to attend a great session at Henley Management School where Prof. Moira Clark outlined some of the latest thinking on customer management. Serving and understanding them is more difficult than ever – and yet marketers then build systems and employ people who do not make that task any easier…
According to Professor Richard Wiseman – one the of the most brilliant and widely quoted of UK psychology writers – sceptic and debunker of pseudo-science nonsense (and a brilliant illusionist too by the way) – the foundations of brainstorming are shaky ones, to say the least
We’ve all been there: The plastic cups. The marker pens with more squeak than ink. That white board with the shadowy phrases of projects long forgotten, still ghostly visible. The sticky notes. The giant pads of paper. Blu-tak. So, is brainstorming really any good? Professor Richard Wiseman thinks maybe not..